Download e-book for iPad: 100 Great PR Ideas: From Leading Companies Around the World by Jim Blythe
By Jim Blythe
Are you searching for an outstanding notion or a few proposal to make your PR and promotions greater and leading edge? This e-book comprises a hundred nice PR principles, extracted from the area s top companies.Ideas give you the gasoline for people and corporations to create price and luck. certainly the facility of principles can also exceed the ability of cash. One easy proposal might be the catalyst to maneuver markets, motivate colleagues and staff, and trap the hearts and imaginations of shoppers. This publication might be that very catalyst. each one PR thought is succinctly defined and is via suggestion on the way it could be utilized to the reader s personal enterprise state of affairs. an easy yet possibly robust ebook for a person looking new idea and that killer software.
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Are you trying to find an excellent notion or a few proposal to make your PR and promotions greater and leading edge? This e-book includes a hundred nice PR principles, extracted from the realm s most sensible businesses. principles give you the gas for people and firms to create worth and luck. certainly the facility of rules can also exceed the facility of cash.
Extra info for 100 Great PR Ideas: From Leading Companies Around the World (100 Great Ideas)
Small specialist magazines rely on contacts with industry, so be prepared to answer questions. 28 • 100 GREAT PR IDEAS 14 KNOW YOUR JOURNALIST Journalists are always getting poorly targeted and poorly written press releases. This is an annoying waste of time—the working equivalent of junk mail—and certainly does not improve their perception of PR people. It’s easy to forget that journalists are human beings. They have names that need to be pronounced correctly, they have speciﬁc areas of interest within their jobs and outside work, and they resent timewasters as much as any of us do.
100 GREAT PR IDEAS • 49 This has now become an annual event. Each year NORAD shows where Santa’s sleigh has got to, using satellite surveillance and “Santacams” to depict the sleigh traveling across the world. The images are accompanied by commentaries from NORAD staff, Air Force staff, and national celebrities at each stage of the journey. Although the tracking is apparently aimed at children, the opportunity is used to explain how NORAD uses its high-technology tracking equipment to protect the Western world from attack.
It is also near the ocean and (thanks to the airport) has the best public transport infrastructure in the region. It has a low crime rate, good local schools and shopping, and some excellent parks. Unfortunately, though, being near the airport means that much of the town is given over to warehouses and industrial parks. Belmont had a reputation for being dull, industrial, and characterized by low house prices.
100 Great PR Ideas: From Leading Companies Around the World (100 Great Ideas) by Jim Blythe