100 great PR ideas : from leading companies around the world by Jim Blythe PDF

By Jim Blythe

ISBN-10: 0462099490

ISBN-13: 9780462099491

ISBN-10: 9814312045

ISBN-13: 9789814312042

Are you searching for a very good concept or a few idea to make your PR and promotions more advantageous and leading edge? This booklet includes a hundred nice PR rules, extracted from the realm s most sensible companies.
Ideas give you the gasoline for people and corporations to create worth and luck. certainly the facility of principles may also exceed the ability of cash. One easy notion should be the catalyst to maneuver markets, motivate colleagues and staff, and trap the hearts and imaginations of consumers. This booklet should be that very catalyst. each one PR suggestion is succinctly defined and is by means of recommendation on the way it could be utilized to the reader s personal company scenario. an easy yet almost certainly robust booklet for somebody looking new thought and that killer software.

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New PDF release: 100 great PR ideas : from leading companies around the world

Are you trying to find an exceptional proposal or a few proposal to make your PR and promotions more desirable and leading edge? This publication comprises a hundred nice PR principles, extracted from the realm s most sensible businesses. rules give you the gas for people and corporations to create price and good fortune. certainly the ability of rules may exceed the facility of cash.

Extra info for 100 great PR ideas : from leading companies around the world

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The result was (a) Cirque du Soleil is now well known throughout America and beyond, and (b) the Lincoln factory in California had to go onto 24-hour shifts to meet the demand for the cars. In practice • Find a partner who is aiming for the same target group as you, but with a totally different product. 56 • 100 GREAT PR IDEAS • Find a partner with a need either for an exciting, profi le-raising partner (Ford, in the case above) or one that is itself exciting and profile raising but lacks the necessary resources to leverage their position (Cirque du Soleil).

Be passionate and committed to your brand—if you aren’t, no one else will be. 54 • 100 GREAT PR IDEAS 27 MOVE TO THE THIRD LEVEL OF SPONSORSHIP Sponsorship is a major plank in PR. Sponsoring events and organizations generates some good publicity, shows that the company cares, and often puts the company name in front of exactly the right publics. In most cases, companies satisfy themselves with handing over cash to worthy causes in exchange for a mention in the program or on the website. This might be termed first-level sponsorship: it is, in fact, little more than advertising by another name.

The result was (a) Cirque du Soleil is now well known throughout America and beyond, and (b) the Lincoln factory in California had to go onto 24-hour shifts to meet the demand for the cars. In practice • Find a partner who is aiming for the same target group as you, but with a totally different product. 56 • 100 GREAT PR IDEAS • Find a partner with a need either for an exciting, profi le-raising partner (Ford, in the case above) or one that is itself exciting and profile raising but lacks the necessary resources to leverage their position (Cirque du Soleil).

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100 great PR ideas : from leading companies around the world by Jim Blythe


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